JAIME R. MONCADA

  Get an API Key Before you begin Before you start using the Maps JavaScript API, you need a project with a billing account and the Maps JavaScript API enabled. To learn more, see  Get Started with Google Maps Platform . Creating API keys The API key is a unique identifier that authenticates requests associated with your project for usage and billing purposes. You must have at least one API key associated with your project. To create an API key: In the Cloud Console, on the project selector page, select or create a Google Cloud project for which you want to add an API Key. Go to the project selector page Go to the  APIs & Services > Credentials  page. Go to the Credentials page On the  Credentials  page, click  Create credentials > API key . The  API key created  dialog displays your newly created API key. Click  Close. The new API key is listed on the  Credentials  page under  API keys . (Remember to  restrict the API key  before using it in production.) Adding the API key t

  HOW SEARCH ENGINES WORK: CRAWLING, INDEXING, AND RANKING First, show up. As we mentioned in  Chapter 1 , search engines are answer machines. They exist to discover, understand, and organize the internet's content in order to offer the most relevant results to the questions searchers are asking. In order to show up in search results, your content needs to first be visible to search engines. It's arguably the most important piece of the SEO puzzle: If your site can't be found, there's no way you'll ever show up in the SERPs (Search Engine Results Page). How do search engines work? Search engines have three primary functions: Crawl:  Scour the Internet for content, looking over the code/content for each URL they find. Index:  Store and organize the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries. Rank:  Provide the pieces of content that will best answer a searcher's query